Avoid the Dreaded Google Penguin Ban at all Costs

Posted by: Posted date: May 11, 2012 In: SEO | comment : 49

Recently Google has tightened its guidelines in an attempt to weed out unwanted and unethical Internet users who are intentionally misusing Google’s search engine in an effort to try to manipulate Google search rankings.

While for a period of time these practices might have been temporarily successful at raising a website’s Google rank, they are now cause for an immediate ban by Google, which can be extremely harmful and very difficult from which to recover.

Google-Approved Practices

Here are some tactics you can use to get on Google’s good side while raising your ranks:

Build Links the Old-Fashioned Way

Yes, go ahead and try to build links, both to and from your website. It’s perfectly acceptable to share links and collaborate with other sites. This practice generally benefits both parties, as well as offering alternative information to site visitors. It can be a great way to link relative content and is actually the main intent of the Internet, as it aids users in finding the most relevant information quickly.

Use Appropriate Keywords

Keywords are the focus of most SEO practices that are used by successful webmasters to improve search rankings and increase website traffic. Research keywords that are relevant to your field of interest and use those keywords where appropriate in your content. This helps Internet users locate you when they are searching for the type of information that your site contains.

Keywords can effectively be used in titles, categories, tags, meta-data, as well as their more obvious use in your website content. It’s appropriate and acceptable to use keywords in sentences in the main text of your website, as long as the text makes sense and you’re not attempting to manipulate Google ranking by your overuse of keywords.

Be Aware of Google Rules

Google very clearly states their guidelines in the webmaster section of their Internet site. Be sure to familiarize yourself with these guidelines and follow them very carefully. To ignore or dismiss these guidelines is to risk being banned from Google search results. A little bit of prevention can avoid a very harmful and costly mistake.

Strategies to Avoid

Here are those tactics you want to avoid at all costs:

Spinning

Don’t use article spinners to duplicate content, hoping your text will be varied enough so as not to tip off Google’s radar. This is a clear attempt to manipulate the system in order to gain ranking, without any real intent to distribute useful information to your visitors. This is both unethical and immediate grounds for banning.

Duplicate Sites

Creating multiple websites with virtually duplicate content to increase linking between your sites and gain Google ranking is an absolute no-no. By all means, create multiple websites if you have a desire to do so, but make sure they all have offer unique information that is useful to readers.

For example, don’t create 10 sites about product fulfillment and use the same copy on all of them. If you create and link these too-similar sites, Google will view this practice as deceptive and manipulative.

Google is a very useful tool and achieving high Google search rankings can result in a huge boost to your website’s traffic and visibility. This can be a very useful strategy in building your brand recognition while driving revenue and sales. However, if you misuse this tool Google will ban your site from their search results and this can be difficult to recover from.

This guest post was written by James who enjoys helping fulfillment business owners find ways to generate more sales through innovative marketing methods. 

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