The latest Google Panda Update 2.5 is out. According to webpronews announcement, after a long wait from the previous update in April, this particular update is going to bring smiles and pains to bloggers. Maybe you’ve noticed a slight drop on your pagerank and traffic, this post is going to get you started on rectifying the situation.
You can’t control Google from updating their algorithms, but you can put your feet aright, and win. Don’t be scared of this development, it’s for your own good. I can’t imagine crappy blogs ranking more than me, when I put quality time in researching and writing my articles.
Let’s not waste time, for you not to lose your position on Google, here are simple things you need to stick with, especially this season of panda weird attitude.
1. Write Fresh Blog Posts Consistently
As the panda keeps scouring the web, looking for sites to bless, as well as cause, you need to get well positioned. The best way is to write quality fresh articles and publish them on your blog. Don’t allow your blog to go stale. You need to update your database, even as Google updates their algorithm.
However, posting articles consistently doesn’t mean you should get crappy content. I know a lot of bloggers who don’t like investing time on their content, they prefer spun contents and all those article writer software.
Stay away from such people, to prevent influence. No matter the amount of time it takes to write a decent article that never existed (at least in concept), you’ll reap the long term reward.
2. Be Found In Authority Sites
Authority sites are going to play a powerful role in securing your position. What you should do right now is to locate authority news sites like CNN, BBC, TechCrunch and Mashable and participate. You should comment and answer questions that are relevant to your niche.
You should start syndicating your contents on search engine friendly sites like Digg. This way, you’ll not be seen from the newbie-perspective, but as a relevant and popular blog. Even though your blog is 1-day old, make it a point to cooperate with authority sites.
3. Link To Resourceful Authority Sites
This strategy is quite different from the above. This mainly deals with your own personal blog. When you write blog posts, don’t be opinionated on your thoughts, instead, refer to initial discussions on this topic. Take for instance, at the start of this guest post, I gave credits to webpronews.com.
They were the original site that talked about Google panda updates 2.5. Since I’ve referred to them as the original source, I’m making the web a better place, I’m patriotic and values other author’s work. This is a fundamental ranking criteria that bloggers miss.
It’s also goes to the images you use on your blog posts.
Always give credits when necessary. When you use the flickr.com creative commons, it’s mandatory that you refer back to the image url.
4. Focus On Contextual Backlinks
The way you build backlinks has a great impact on your search engine performance. Recent studies and stats shows that contextual linking is best for your blog. Contextual linking is that type of links that appear right inside the body of an article.
For instance, when you write guest articles for someone, if you can get a backlink from within the content, it’s going to be more powerful than the author bio. But if you cannot achieve the in-content linking, you should add relevant keywords for your blog on the body, then add your anchor text on the author bio. You’ll get the same link weight.
Fortunately, getting this form of backlinks is quite simple. You can use high authority sites like Hubpages.com and Squidoo.com to build as many external contextual links as possible. But make sure your content is superb, free of spunned sentences and detailed.
5. Social Media Syndication
The last angle that determines your position on Google, is your level of social media influence. When search engine spiders crawl social media sites like Facebook, Tumblr, Twitter and Linkedin, will your blog be found?
And most recently, the Google plus social network is going to change the way everything is done. Whatever niche you’re into, be it gardening or internet marketing, you need to get syndicated across social networks.
It’s also a great way to also get targeted traffic. For instance, when I started my coupon blog that shares free sittercity coupon and 6pm discount codes, social media networks was my primary traffic portal. I was able to drive targeted traffic without worrying about panda and all the updates at that time.
So there you go, the 5 essential ways to stay off the radar and improve your pagerank, even as Google panda updates 2.5 sets in. But you’re not going to get results by merely reading this, it’s the action step that yields result. Will you practice the tips here?