Social media can be a very powerful tool for promoting and marketing a product or service. To remain competitive in the current economy every business needs to have a social media presence. One of the most recent entrants in the social networking scene is Pinterest.
Tips to help you promote your brand or business effectively using Pinterest
1. Be Easily ‘Pinnable’
Pinterest is basically a virtual scrapbook or pin board on the internet where people can pin images of things which they would like to share with others. In addition, users can pin photos which will help them remember something they would like to see, buy or do at a later date. You need to make it as easy as possible for people to pin your products and brand. Make sure the images of your products on your site have an icon which allows prospective customers to pin it to their pages. In addition, you need to add a button which enables visitors to ‘follow’ you on Pinterest.
2. Interact Actively
Social media is meant to be just that – social. It offers you the opportunity to engage in a conversation with your prospective clients and customers. Don’t just focus on pinning your own images; take time to pin others’ images too. Look for images related products or whatever else would be of interest to your target audience. As you share others’ images, they are also likely to share yours. However, avoid blatant selling which might just end up putting off your followers.
3. Create Multiple Boards
If you are targeting different audiences with varying interests, it would be advisable to create separate boards. For instance, if you are promoting beauty products, you need to have separate boards for skin care products, hair products etc. Make sure all your boards are categorized so as to make it easy for visitors to find what they are looking for.
4. Make it Unique
Many brands and businesses make the mistake of sharing the same images across all their social networks. For instance, if the images appearing on your boards are the same images posted on your Facebook page, your visitors might be put off, and could stop following you. Therefore, to retain your followers, you need to ensure that the content offered on Pinterest is as unique as possible.
5. Carry out some Research
Pinterest enables you to keep track of the interests and activities of your followers, as well as your competitors. Seeing what your followers and customers have pinned will give you an idea of how to improve your marketing strategy. Observe the competition to find out which promotion strategies work best for them.