What is Google analytics

The first aspect your mind strikes to know about is what is Google Analytics actually. Google provides or offers a service which is free of service which generates all the statistics and the details about the visitors to a website. The Google Analytics is mainly aimed towards the marketers that are opposed to webmasters and technologists. This was the origin where the Web analytics initially grew. All around 10,000 most popular websites are using this website statistics service in web analytics where as Google analytics is used around 49.95% of the top 1,000,000 websites.

What is Google Analytics – It’s aim.

The main aim of the Google Analytics is to tract the visitors from all the referrers, search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral like links with PDF documents.


What is Google Analytics – It’s main approach

The main approach of the Google Analytics is the way it shows a high level dashboard type date for all the users and further it provides more in-depth date where the report is exact and set. With the use of Google Analytics we can use certain techniques like funnel visualization, poor and non-performing pages can be identified by knowing the detains about the stay and their geographical position.

Google Analytics History

Google Analytics was initially started and developed by the Urchin Software Corporation’s analytics system in the year 2005, April. Today Urchin software is sold by the Google services through a network of value- added resellers and now Urchin is in 7th version by 6/20/2011. Due to advanced technology and additional features the latest version tracking code is known as Asynchronous tracking Code. The latest version of the code is more sensitive, accurate and can also track little activities made by he websites.


What is Google Analytics- It’s Technology.

Every page in a website is a source from the JavaScript code where users add to every page. The Google Analytics is implemented by making connections with the page tag. This is called as the Google Analytics Tracking Code (GATC). All this code is collected and sent to the Google date collection server.


Functionality- The GATC loads the JavaScript file from the Google web server and by using the user’s account number it sets variables. By default the JS file is about 18KB in size and is downloaded only once when it starts the visiting process. Now this code is implemented and the the final result is the page overhead which includes the GATC on web pages at minimum.


It is better to know high profile sites which use Google Analytics


Twitter, MySpace, Dailymotion, Answers.com are the most high profile sites amount the 57% of the 10,000 most popular websites which use Google Analytics reported by BackendBattles.com


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2 thoughts on “What is Google analytics

  1. After we reviewed all the benefits that Google Analytics holds, we can speak about its downgrades such as the easy way of fooling the owner of the website and stealing his Analytics I.D without any issue and put it on our website making him think he has visitors, while he do not.

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